If you invest in women's sports, they will grow. One of the manifestations of this statement is the investment into women's basketball. With the growth of Name, Image and Likeness (NIL) and investment into WBNA teams, college and professional teams have seen a growth in viewers and revenue.
This doesn't come as a surprise and I argue it is long overdue. Women deserve the same investment and excitement that surrounds men's athletics. The numbers speak for themselves.
Don't hesitate to reach out and talk to me. I would love to discuss my work!
Caroline Harvey
Copyright © 2023 Caroline Harvey - All Rights Reserved.
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